), which is one of the leaders in the financial services market in Central and Eastern Europe. OTP Bank provides customer service through its own network, which currently consists of 27,900 consumer lending points, 108 credit and cash offices (CCOs), a branch network of 134 customer service points, an ATM network - 212 ATMs and 275 self-service terminals. OTP Bank is one of the 50 largest banks in Russia, and in a number of areas it is among the market leaders.
Project goals
The project to implement a comprehensive system in the bank's IT department started in 2008 and became part of a large-scale project to centralize banking business processes. These measures were dictated by the need to improve process controllability, as well as optimize costs in a number of areas. In addition, the increase in points of presence and the growth in the number of services offered by the bank required improving the quality of their support and service, as well as ensuring stable and guaranteed indicators required by the business.
These results could be achieved by gradually building and automating ITSM processes as part of the transition to a service model of interaction with business, as well as by outsourcing some non-core functions (namely, IT support functions, including programmers) and optimizing staff IT specialists.
Project goals and objectives:
- Transition to a service model of IT management based on software that can not only automate ITSM processes, but also provide solutions to complex problems for the effective management of most processes, including those outside IT.
- Improving quantitative and qualitative indicators of user support.
- Increasing the level of interaction with business and more quickly resolving conflict situations.
- Optimizing IT support costs while simultaneously improving the quality of service delivery.
- The ability to implement flexible and rapid changes in the IT organizational structure without a noticeable impact on the quality of service delivery and support.
The successful implementation of the service approach and its comprehensive automation, in addition to direct application benefits, gave us the opportunity not only to make such important decisions as, for example, optimization of IT staff, but also to become the foundation for the implementation in the very near future of key processes for managing finances, capacity, and availability. The implementation of the project based on Naumen Service Desk allowed us to build a centralized support system and ensure the provision of a level of service consistent with business goals. The most suitable definition for the resulting IT management system, in my opinion, is a set of IT activity management processes that are interconnected and effectively interact with each other
Alexander Gutyanko
Head of IT Service Desk Department, OTP Bank JSC
Project results
Process automation based on Naumen Service Desk allowed:
- reduce IT staff by 20%, and also transfer 40% of personnel to outsourcing, and thereby reduce IT costs;
- provide centralized support for 150 branches and 2,500 local sales points of the bank;
- provide support for more than 35 services at a new level of quality;
- achieve a 3-fold increase in the volume of applications received through the self-service portal;
- increase the productivity of the support service: the number of requests processed on average per month is about 35,000 (including ≈10,000 requests from the rights management system, ≈12,000 requests for service and consultation, ≈5,000 incidents, other requests of different classifications) ;
- provide servicing of requests related to business processes (outside IT) - up to 800 requests per month.
Against the background of the decline of the retail market, personnel changes began in the management of monoliner banks. The Chairman of the Board of the Hungarian OTP Bank, Georgy Chesakov, is leaving his post on October 15; the shareholders have not yet found a replacement for him
Photo: Novoderezhkin Anton/TASS
The fact that Chesakov is leaving OTP Bank was told to RBC by three sources close to the bank, and confirmed by the press service. The letter, which was sent to bank employees on September 22 (available to RBC), says that Chesakov is leaving the post of president of OTP Bank on October 15, 2015. “This decision was made by mutual agreement of the parties; it was caused by differences in the vision of the further development of the bank in Russia. From October 16, 2015, Yulia Oreshkina, a member of the board of OTP Bank, will temporarily serve as acting president,” the letter says.
An RBC source close to the bank says that the decision to resign was unexpected both for Chesakov himself and for the team. “The decision was made spontaneously, bank employees only learned about it on Tuesday, a temporary manager was appointed, but the shareholders have not yet found a real replacement for Chesakov,” says the source, adding that the reason for the departure could be complaints against him from Western shareholders. “They didn’t like that Georgy was unable to join the team, create a strong team, and he also did not do enough to develop the bank in the regions,” notes the source.
Another RBC source cites “insufficient speed of bank optimization and cost reduction during the crisis” as the reason for Chesakov’s departure. The bank has been showing losses since 2014. If at the end of 2012 it earned a profit according to IFRS in the amount of 6.95 billion rubles, then in 2013 it decreased to 607.4 million rubles, at the end of 2014 the bank received a loss of 2.3 billion rubles, and in the first half of 2015 year, the loss has already amounted to 3.4 billion rubles. Since the beginning of the year, OTP Bank’s loan portfolio has decreased by 13%, and overdue payments have increased by 44% according to Russian reporting.
Chesakov told RBC that the bank has done a lot over the past year to overcome the effects of the crisis. “As a result, the bank’s results in recent months are significantly better than the forecasts made in the spring. Nevertheless, our views with the shareholders on the further development of the bank differed, which led to the adoption of a mutual decision,” he added.
Chesakov headed OTP Bank in the fall of 2013; from 2006 to 2011, he worked at Tinkoff Bank, including as chairman of the board. Chesakov’s track record includes work at Russian Standard Bank, McKinsey & Company, BP, and Rust. He studied mechanics and mathematics at Moscow State University, graduating with honors, after which he received a master's degree in computer science at Princeton University, and in the early 1990s he received an evening education in business and economics at the Russian-American Independent University.
Before Russian Standard, he worked for three years at Investsberbank, where he was responsible for the retail lending business. The same year that Chesakov left for Tinkoff Bank, Investsberbank was sold to the Hungarian OTP Bank.
OTP Bank ranks 45th in terms of assets (171 billion rubles), the controlling shareholder of the bank is the Hungarian OTP Bank.
In the first half of 2015, retail banks brought a fifth of the losses of the entire banking system based on the results of the first half of the year. The total loss for the system amounted to 256 billion rubles, and the loss of seven of the ten largest retail banks amounted to 49 billion rubles. According to the results of the first half of 2015, VTB24 had the largest loss among banks specializing in lending to individuals - 12.3 billion rubles. (compared to a profit of 10.5 billion rubles for the same period last year). It was followed by Home Credit with a loss of 9.5 billion rubles. Svyaznoy and Orient Express lost 6.3 billion each, Russian Standard - 5.6 billion, Renaissance Credit - 5.1 billion, OTP - 3.4 billion rubles.
The income of retail monoliners is falling for two main reasons: firstly, the Bank of Russia introduced a ceiling on consumer loan rates; secondly, the banks themselves, which are now less actively and more carefully expanding their portfolios, competing for a higher-quality borrower, are forced to reduce rates. At the same time, banks have to pay more for funding, and rising deposit rates undermine the business model of even players with acceptable levels of credit losses. Banks are actively cutting branches and staff, reducing the scale of business, but this does not cover the increase in funding costs.
The Board of Directors of OTP Bank decided to change the composition of the Management Board and appoint three TOP managers of the bank to the positions of Deputy Chairman of the Management Board, members of the Management Board of the Bank, according to the bank’s website.
Satybaldiev Muslim Makhmutovich
Belomytsev Igor Yurievich, Deputy Chairman of the Board, member of the Board of OTP Bank.
Dremach Kirill Andreevich, Deputy Chairman of the Board, member of the Board of OTP Bank.
Previously, their candidacies were approved by the Central Bank of the Russian Federation.
Ilya Chizhevsky, President of OTP Bank: “I am pleased to announce that the Board of Directors supported the proposal to appoint new members of the Bank’s Management Board. Kirill, Igor and Muslim have been working at the Bank for a long time, being responsible for key departments in the organization. This appointment is the next logical step, on the one hand, formalizing the level of responsibility of colleagues, and on the other hand, paying tribute to the effectiveness and results of their work in their areas.”
Biographies
Muslim Satybaldiev was born in 1981 in Moscow.
2004 - graduated from the State University “Higher School of Economics”, “Strategic and Corporate Management”.
2003 - 2004 - At the same time, he received his education at the Higher School of Business at the Central School of Paris (ECP) and the European School of Management (ESCP-EAP).
2005 - 2013 CJSC ALFA BANK, where he worked his way up from coordinator of the sales department of credit products to Director of Development and Sales, Vice President, responsible for the development of distribution channels.
2013 - 2016, OTP Bank JSC, Sales Director, Deputy Division Director, responsible for managing operational sales of the classic network and alternative channels.
2016 - 2017, OTP Bank JSC, Director of the Network division.
2017 - present vr., OTP Bank JSC, Deputy Chairman of the Board, Member of the Board,
Responsibility includes the business of the classic branch network and alternative sales channels, work with the VIP segment, micro and small businesses, as well as the development of online commerce.
Igor Belomyttsev was born in 1966 in Gorky.
1989 - received a diploma as an economist with a degree in Foreign Economic Relations from the Budapest Karl Marx University of Economic Sciences.
1993 - graduated from the Master's program at the Stockholm University of Economics.
More than 25 years in the banking industry. He began his banking career in 1990 at the Hungarian Mezobank, which was later merged with a large financial group in Central Europe - Erste Bank Group. Igor Yurievich was appointed Director of the Treasury Operations Division and was responsible for the development of ALM and management of the treasury activities of Erste Bank in Hungary, the development and implementation of business strategies in the field of treasury operations, and the initiation of the development of new investment products and strategies.
2001 - moved to Volksbank PJSC (Budapest) and successfully headed the Treasury Division and the investment direction of the Bank.
2007 - joined the team of OTP Bank (Ukraine) as Deputy Chairman of the Board, responsible for Treasury operations and asset and liability management, development of subsidiaries. Under the leadership of Igor Yuryevich, OTP Factoring, OTP Pension Fund, OTP Management Company and OTP Leasing were created and successfully developed.
2016 - moved to OTP Bank JSC (Russia), where he took the position of Advisor to the President and was responsible for the development of Corporate business and Treasury operations.
2017 - OTP Bank JSC, appointed Director of the Corporate Business and Treasury Operations Division. Successfully manages the development of strategies and new products in the business areas of these divisions.
2017 - present temp., OTP Bank JSC, Deputy Chairman of the Board, member of the Board appointed Deputy Chairman of the Board
Kirill Dremach was born in 1974 in Moscow.
1996 - graduated from the Moscow Economic and Statistical Institute, “Applied Mathematics”.
1996 - 2009, CJSC CB Citibank, Head of Information Technology Department.
2009 - 2011, Barclays Bank LLC, Director of the Information Technology Department, member of the bank’s board.
2011 - 2012, JSCB Absolut Bank (CJSC), Information Technology Department, Director of Information Technology.
2012 - 2016, JSC Citibank, Operations and Technology Directorate, Head of Operational Banking Technologies in Central and Eastern Europe.
2016 - 2017, OTP Bank JSC, Director of the Operations Management Division.
2017 - present vr., OTP Bank JSC, Deputy Chairman of the Board, member of the Board. His area of responsibility includes the development of the IT department, operational, administrative and economic, purchasing activities, as well as coordinating the work of the department for collecting overdue debts.
There are several leading banks in Russia, among them OTP Bank. This organization offers products and services to both individuals and legal entities. Favorable service conditions and a loyal credit policy attract new customers every day and allow the bank to develop rapidly.
About OTP Bank
The history of the financial organization began in 1994. Initially, OTP was called Investsberbank, but due to radical metamorphoses associated with entering the OTP Group, in February 2008 it became known as OTP Bank.
Group
In 2006, OTP Bank became part of the Hungarian OTP Group, which today is a leading financial institution and a leading provider of banking services in Europe. The group is involved in such areas as banking, insurance, investment, leasing. Its basis is OTP Bank, located in Hungary. It occupies 26% of the national market, and its assets are estimated at 10,978,359 million forints. In addition to Russia, the following countries are included in the group:
- Ukraine.
- Bulgaria.
- Slovakia.
- Serbia.
- Montenegro.
- Croatia.
- Romania.
The Latin abbreviation OTP stands for Országos Takarékpénztár (National Savings Bank). Over time, it migrated into the Russian language and began to be used to name local branches.
Story
OTP Bank is developing rapidly. Throughout its activities, there has been a constant growth of assets and profits, the introduction of new technologies, and the creation of quality products. Great achievements have been repeatedly noted at various awards. Credit should also be given to the management, who, through their correct decisions, brought the company to a high level.
The history of the development of OTP Bank is presented in the table:
| Year | Event |
|---|---|
| 1994 | A license to operate was obtained. |
| 2003 | The first loan was issued, after which a course was set for the development of consumer lending in Russia. |
| 2004 | The opening of 30 branches throughout Russia took place. |
| 2005 | There was a merger with Russian General Bank. |
| 2006 | The merger of two banks took place. |
| 2007 | It was included in the rating of financial organizations that are experiencing dynamic development, according to RBC.Rating. |
| 2008 | Took 8th place in the NAFI rankings. |
| 2009 | He won two significant awards in the financial sector: “Financial Olympus” and “Brand of the Year”. |
| 2010 | In the second, he won the “Brand of the Year” award. |
| 2011 | He won the “Financial Olympus”, “Finance” and other awards. |
| 2012 | A new president of the company, Z. Illes, has been appointed. Internet banking has been created, allowing transactions to be carried out through a personal account on the website. |
| 2013 | The position of president of the company was taken by Georgy Chesakov. Launch of a mobile application that improved remote customer service. |
| 2014 | It took 22nd position in terms of reliability among Russian banks in the Forbes rating. |
| 2015 | I. Chizhevsky took the presidential post in the company. |
| 2016 | A new Chairman of the Board of Directors of the company, Z. Mayor, was elected. |
| 2017 | RAEX assigned a rating at ruA level. |
Mission and Vision
OTP Bank strives to win the trust of consumers, and it succeeds. It sells affordable products and services in all regions of the Russian Federation. Its mission is to increase the level of financial literacy and develop the banking services market. The vision of OTP Bank is to achieve the following long-term goals:
- increase the number of regular customers to 3 million;
- get into the TOP-20 banks of the Russian Federation;
- to become one of the main industries of the OTP Group.
Considering that OTP has stable growth in profits and other indicators, it will be able to implement its plans in the near future. A large flow of clients is ensured by favorable conditions for loans and deposits, a wide selection of banking products, and high-quality service at the European level. Tariffs are calculated for citizens of different social status, including pensioners, beneficiaries, and the unemployed. The requirements that are put forward to potential clients are very loyal.
Management of OTP Bank
During the formation of the company, its management was constantly changing. However, today it looks like this:
| Scope of Leadership | Job title | Full name |
|---|---|---|
| Governing body | The president | Chizhevsky I.P. |
| Deputy Chairman of the Management Board, Member of the Management Board | Kapustin S.N. Dremach K.A. Belomytsev I.Yu. Satybaldiev M.M. Vasiliev A.V. | |
| Director of the Legal Support Directorate | Oreshkina Yu.S. | |
| Board of Directors | Chairman of the Board of Directors | Z.Major |
| Member of the Board of Directors | R.Barlai F. Boehle I.P.Chizhevsky P. Chani M. Akosh Sh. Bela A.Sentpeteri Kummer A.Yu. |
Financial indicators
OTP Bank improved its financial performance over the last reporting period (03.2018). Indicators from the reporting are shown in the table:
Address and details
The main office of the bank is located in Moscow and has the following legal and actual address: 125171, Moscow, Leningradskoye Shosse, 16A, building 1. However, delivery of postal correspondence is carried out to the address: 127299, Moscow, Klara Zetkin Street, 4A, building 1.
To make transfers, the details of the financial organization are given below:
| Name of company | JSC "OTP Bank" |
|---|---|
| BIC | 44525311 |
| TIN | 7708001614 |
| checkpoint | 774301001 |
| OGRN | 1027739176563 |
| Correspondent account | 30101810000000000311 in the Main Directorate of the Bank of Russia for the Central Federal District |
| OKVED | 64.19, 66.19 |
| OKPO | 29293885 |
Clients and partners
The main population that the bank serves are individuals. For them, he developed a standard set of products, including consumer loans at retail outlets, deposits, and credit cards. It also serves corporate clients. For them, settlement operations are carried out, funds are placed in deposit accounts and much more.
The bank has many partners. The most popular of them are the following companies: “Moscow Jewelry Factory”, “Snow Queen”, “Megafon”, “Euroset”. They offer various discounts and bonuses to bank clients. You can also get a loan at partner stores, which is very convenient.
OTP Bank is a leader in the financial market in Russia. Therefore, when choosing a reliable financial institution for making deposits or applying for a loan, you should pay attention to it first. It offers the most favorable conditions in Russia, which will be optimal for various segments of the population.
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